Italian Wine-Tech

One bottle.
Seven 100 ml tasting experiences.

Somelì is the Italian wine-tech that turns a bottle of wine into seven 100 ml tasting experiences, with organoleptic integrity preserved for over 12 months.

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Tre esperienze di degustazione Somelì — rosso, rosé e bianco
About us

Siamo Somelì

An Italian wine-tech. We turn a bottle of wine, through our technology, into seven tasting experiences of 100 ml.

We partner with wineries, hospitality, premium retail, wedding planners and corporate clients to design fractioned tasting formats: from international commercial sampling to carry-on-friendly wine tourism kits, from wedding favors to year-end corporate gifts.

Exclusive Licensee EU

Coravin Vinitas®

Somelì is the exclusive European licensee of Coravin Vinitas®, the world standard for fractioning wine in an inert atmosphere. An exclusive position that protects the quality and defensibility of our service.

7
Tasting experiences
from one bottle
+12
Months of guaranteed
organoleptic shelf life
100ml
The only format legal
in carry-on
∞
New business
opportunities
Applications

Four ways to create value

Every application is designed with the winery or partner to deliver measurable commercial results.

01
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Commercial sampling

International trade sampling. Ship seven tastings where you used to send one. Save up to 90% on sampling costs and reach seven buyers with a single bottle.

Calculate your savings →
02
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Tasting kits

The only wine format that is legal in carry-on. The international visitor who couldn't take a bottle home now buys the tasting kit.

Calculate the revenue →
03
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Events & weddings

Tasting favors, wedding welcome gifts, year-end corporate gifting, wine team-building. Full personalization and curated storytelling.

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04
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Retail projects

Tasting boxes, advent calendars, themed tasting sets for premium wine shops, e-commerce and gifting. Fully customizable packaging.

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Our products integrate elegantly with the worlds of hospitality and travel retail.

An end-to-end platform

You focus on the wine,
we take care of everything else

Somelì is the platform that lets wineries, spirits and distillates producers, and retailers enter the mini-size world in an agile, flexible way, capturing all its benefits. We handle everything:

🍷
01

Fractioning

We fraction your bottles into 100 ml tasting experiences, preserving the wine intact thanks to Coravin technology in an inert atmosphere.

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02

Custom labels

We design bespoke labels tailored to the client's brief and visual identity: every tasting experience carries your brand.

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03

Bespoke packaging

We design and produce custom packaging to fit the client's needs: from the tasting kit to the premium gift box.

📱
04

Digital content

We produce digital tasting notes and dedicated content to tell the story of each wine and guide the customer through the experience.

🔗
05

Blockchain & traceability

We trace every tasting experience via blockchain, ensuring transparency and managing seals in coordination with production regulations.

The finished product reaches the customer ready to be sold and distributed, with no upfront investment required.

Partners

Some of the clients who chose us

Gérard Bertrand
Bastianich
Donatella Cinelli Colombini
Tenuta Massanova
What they say about us

In our clients' words

"

"The kit allowed us to reach customers who, due to logistical constraints, couldn't buy bottles. Today it's a natural extension of our offering."

"

"We achieved a net saving of about 80% on the cost of wine used to present new vintages, dramatically simplifying our sales team's operations."

"

"An innovative solution that captures contemporary consumption trends: compact formats, superior quality, an experiential approach. More than 500 boxes sold in the first week."

"

"It lets us present our wines in innovative formats, opening sales channels previously out of reach, including wedding favors and events."

Let's talk. Book a call with us.

Thirty minutes to see how Somelì can cut your sampling costs or open new revenue opportunities. We'll walk you through the project ourselves.

Or

Send us a message

Press

As featured in

Gambero Rosso Il Messaggero WineNews Intesa Sanpaolo Innovation Center
← Home / Applications

Commercial sampling. Seven buyers, one bottle.

International trade sampling. Ship seven 100 ml tasting experiences instead of seven bottles. Cut logistics costs by up to 90%, preserve organoleptic integrity for over 12 months, and reach seven potential clients with a single original bottle.

The problem

  • An international sample costs €15–100 per bottle between product, packaging, shipping and duties
  • 60–70% of sample bottles generate neither orders nor structured feedback
  • Full-glass logistics requires rigid packaging, insurance and fragile-handling
  • Bottles opened for tastings at agencies or trade fairs have a shelf life of 1–3 days
  • The CO₂ footprint of full-bottle shipping is unsustainable in the long run

How Somelì solves it

  • Seven 100 ml tasting experiences per bottle: reach seven buyers instead of one
  • Unused wine remains sellable or ready for further tastings, avoiding waste
  • Weight and volume reduced by 85%: cheaper, faster shipments
  • Lightweight, non-fragile packaging: no special insurance, no breakages
  • Drastic reduction of the CO₂ footprint per delivered sample
7×
Buyers reached for each fractioned bottle
85%
Average shipment weight reduction
6/7
of each bottle stays sellable: that's what you save on every sample sent with Somelì instead of a full bottle
Calculator

How much can you save on sampling?

Enter your current numbers and see the estimated savings when switching from full bottles to 100 ml tasting experiences.

Current method · full bottles
Sampling logistics cost5.400 €
Lost revenue from gifted bottles7.500 €
With Somelì · 100 ml experiences
Recovered wine value (6/7 of each bottle)6.429 €
Cost savings with Somelì
€3.780 – €4.860

Actual savings depend on annual volume, shipping destinations, packaging format and service type. Conservative range based on average Somelì client data.

← Home / Applications

Tasting kits. Take the tasting on the plane, anywhere in the world.

Our format recreates a real tasting experience that customers can re-live anywhere, miles away. Every 100 ml tasting experience comes with online tasting notes and a dedicated printed card — and, at just 100 ml, it travels anywhere, even in carry-on. No logistical barriers between your winery and the people who love your wine.

~45%
of travelers fly without checked baggage. They can't take a bottle home — but they can take a 100 ml tasting kit. Estimate based on Go Group LLC data (TIME, 2022): 55% check at least one bag.

The winery's problem

  • The international tourist traveling carry-on can't take a bottle home: the sale is lost at the end of the visit
  • Visitors arriving by car can't taste freely: the driver has to stay sober and the experience is left half-done
  • An opened tasting bottle lasts only a few days: the experience ends at the winery, with no way to relive the moment at home
  • Bottles given away at tastings generate no follow-up or repeat purchase

How Somelì solves it

  • Tasting kits of 3, 5 or 7 × 100 ml experiences: the only wine format that travels in the cabin, anywhere in the world, with no logistical limits
  • Drivers take the tasting experiences home and enjoy them safely, on their own time: driving responsibility no longer interrupts the tasting
  • Online tasting notes and printed card: the customer re-lives the experience miles away, even months later
  • QR code on the card for direct reorder: the kit becomes a structured DTC acquisition channel
  • Giftable packaging: perfect as a present on the way home too
+25%
Estimated average uplift on wine-tourism revenue
100 ml
the cabin-legal format that the customer takes anywhere in the world
0
duties and shipping for the customer who carries the tasting kit in carry-on
Calculator

How much revenue are you leaving on the table?

Calculate the additional potential revenue from offering a 100 ml tasting kit to international tourists who don't buy bottles today because they travel carry-on only.

Carry-on tourists / year750
Tourists lost today due to luggage limits750
Kits sold / year150
Total tasting experiences distributed1.050
Estimated additional revenue / year
€ 6.750

Indicative estimate: 40–60% carry-on travelers and 20–30% conversion of the non-buyer segment. Actual numbers depend on product positioning, visit-experience quality and on-site upselling.

← Home / Applications

Events & weddings. Wine as a memory, not a bottle.

A bottle is bulky and a poor fit as a wedding favor; events and wine resorts want formats that are serviceable, safe and Instagrammable. Our personalized 100 ml tasting experiences — names, date, palette — become welcome gifts, place settings, wedding favors and reception tastings. With QR codes and micro-storytelling, every wine tells a story guests take home.

The events & gifting problem

  • A bottle is bulky and impractical as a wedding favor or welcome gift
  • Traditional favors end up in a drawer: no memory, no experience
  • Events and wine resorts demand serviceable, safe and Instagrammable formats that a bottle can't deliver
  • Destination-wedding welcome gifts face weight and fragility constraints
  • Corporate gifts all look alike: chocolate, generic wine, branded merch

How Somelì solves it

  • In-room welcome, table place setting, a drinkable wedding favor, reception tasting: new formats for every moment of the event
  • Personalized 100 ml tasting experiences — names, date, color palette — with QR codes and micro-storytelling: a branded, memorable souvenir
  • Any wine that exists: whether a Sangiovese from Siena or a Pinot Noir from Burgundy, we source from any winery for the couple or company
  • Serviceable, safe and Instagrammable format: elevated hospitality, in-room as well as at the reception
  • New revenue streams beyond production, without the bottle's logistical constraints
3-7
Configurable tasting experiences per kit by budget and occasion
100%
Personalization: couple's names, company logo, narrative cards
100 ml
serviceable, safe and Instagrammable format, in-room as at the reception
Somelì Atelier

Are you a wedding planner? Discover how to partner with us.

We've launched the Atelier Wedding Program: a small circle of wedding planners with whom we build structured collaborations — on product, storytelling and the couple.

Discover the Atelier Wedding Program →

Let's turn your gift into an experience

For wedding planners, event agencies and HR teams. One call to design the format people actually remember.

← Home / Applications

Retail projects. Special formats, large volumes.

We develop special formats at distribution-ready volumes: tasting boxes, themed sets, holiday editions and travel retail. Full personalization and attention to every detail — from concept to packaging to logistics — for premium wine shops, large-scale retail, e-commerce and gifting channels.

The problem

  • Consumers won't commit to a single €30–80 bottle without trying it first
  • Premium wine-shop shelves are saturated; a different entry point is needed
  • Traditional gifting (a single bottle) has lost relevance in corporate and premium segments
  • Wine e-commerce suffers from shipping costs and weight/fragility friction

How Somelì solves it

  • Bespoke special formats: tasting boxes, themed sets, holiday editions, advent calendars, travel retail and duty-free solutions
  • Large volumes for distribution: structured production for premium wine shops, large-scale retail, e-commerce and gifting channels
  • Total customization capability: box, labels, tasting cards and narrative brochures, all branded around the collection
  • End-to-end care, from concept to delivery: format, packaging and logistics handled turnkey, with a lightweight kit that won't break
3-24
Tasting experiences per format, from entry-level sets to celebratory collections
100%
Packaging personalization: box, labels, cards
End-to-end
Concept, packaging and logistics handled by us, at scale

Let's build your retail line together

From concept to packaging to logistics: a thirty-minute call to figure out how to structure your collection.

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The partners who chose us

Over twenty wineries and distilleries have built sampling, retail, wine-tourism and travel projects with Somelì. Here are some of the most representative stories.

Bastianich

Bastianich

Colli Orientali • Friuli-Venezia Giulia, Italy

The iconic producer of Vespa Bianco and Tocai Friulano integrates Somelì tasting experiences into its wine-tourism program and hospitality projects for an international audience.

VINIV

VINIV

Bordeaux • France

VINIV lets enthusiasts produce their own wine in Bordeaux. The Somelì collaboration gives clients an international tasting format to share their wine projects with friends and professional networks.

Casata Mergè

Casata Mergè

Castelli Romani • Lazio, Italy

A historic Castelli Romani winery that integrates the Somelì format into corporate gifting and structured tasting initiatives for Rome's HoReCa audience.

Tenuta Riboli

Tenuta Riboli

Barbera d'Asti • Piedmont, Italy

A family-run Piedmont estate from Barbera d'Asti that chose Somelì for a commercial sampling program aimed at European buyers and for retail lines with selected wine shops.

Cenatiempo Ischia wines logo

Cenatiempo Vini d'Ischia

Ischia • Campania, Italy

A family winery on Ischia, active since 1945, steward of the island's native grapes — Biancolella, Forastera and Piedirosso. Heroic viticulture on volcanic soils that Somelì carries beyond the island through tasting experiences.

Sample Lover logo

Sample Lover

E-commerce • Direct sales

Specialised e-commerce for which Somelì developed a product dedicated to retail and direct online sales, in the 100 ml tasting experience format: light, shippable and designed to let customers try the wine before buying the full bottle.

Bric Castelvej

Bric Castelvej

Roero • Piedmont, Italy

A Piedmont estate from Roero, met at a trade fair and now a Somelì partner. Its wines speak of a vocational terroir, brought into fractioned tasting format for Italian and European markets.

Rosset Terroir

Rosset Terroir

Aosta Valley • Aosta Valley, Italy

A mountain winery from Aosta Valley, expression of high-altitude viticulture. Partners with Somelì on sampling and retail projects, showcasing its Alpine terroir wines.

Mezcaleros

Mezcaleros

Oaxaca • Mexico

A project dedicated to agave and artisan mezcal. With Somelì it explores the fractioned tasting format beyond wine, in the premium spirits segment.

Akrille

Akrille

Ragusa • Sicily, Italy

A Sicilian winery that came to Somelì via referral, expression of the island's grapes and terroirs. Its labels find in the 100 ml format a new discovery channel for an international audience.

Cristiana Bettili

Cristiana Bettili

Amarone • Veneto, Italy

A producer who chose Somelì to give her wines a contemporary tasting format — ideal for events, sampling and new occasions to meet the public.

Murace Vini

Murace Vini

Calabria • Calabria, Italy

A Calabrian winery championing the region's grapes. With Somelì it brings its wines into a tasting format that makes them easier for buyers and wine enthusiasts to discover.

Prima Domus

Prima Domus

Castelnuovo Berardenga • Tuscany, Italy

A contemporary wine project born in Castelnuovo Berardenga, created by two wine communicators. With Somelì it brings its signature red into a tasting format that makes it easier to discover for enthusiasts and new markets.

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Featured in the press

Italy's wine, wine-tourism and innovation media tell the Somelì story. A continuously updated press review.

10+
Media outlets that covered us
2024
First national
press coverage
3
Years of continuous
media presence
Intesa Sanpaolo Innovation Center Investors

Demo Day of the third edition of Argo

Somelì among the 9 startups selected for the third edition of CDP Venture Capital's traveltech accelerator ARGO, presented at the Venice Demo Day on November 20, 2025.

La Piazza Web Investors

ARGO 2025: le startup italiane rivoluzionano il turismo con AI, dati e accessibilità

Startups transforming the tourism sector with emerging technologies — including Somelì, with its wine-fractioning service for wine tourism.

WineNews Wine tourism

The biggest stage of 2025 wine-tourism news: Cantine Aperte returns

Movimento Turismo del Vino partners with Somelì and Coravin Vinitas to let visitors taste each winery's best wines in 100 ml tasting experiences.

Gambero Rosso Wine tourism

Live music and breathalyzer-proof wine vials: the news from Cantine Aperte 2025

MTV signs a partnership with Somelì and Coravin Vinitas technology to deliver 100 ml format tastings — quality and moderation together.

Il Messaggero Wine tourism

Cantine Aperte 2025: what's new at the great event for wine lovers

Not just tastings: a complete restyling of the 2025 edition with music, hiking, and partnerships with Coravin Vinitas and Agricamper.

Vino News 24 Wine tourism

Cantine Aperte 2025: wine tourism turns to innovation and celebrates across Italy

The MTV–Somelì–Coravin Vinitas partnership framed within the broader renewal of Italian wine tourism.

Wining Wine tourism

Cantine Aperte 2025: Italian wine tourism reinvents itself

Among vineyards, tastings and new experiences: the role of Somelì Coravin Vinitas fractioning in the 2025 wine experiences.

Virtù Quotidiane Wine tourism

On May 24–25 Cantine Aperte returns with a completely renewed edition

A complete restyling of the MTV event with a focus on mindful consumption — enabled in part by Somelì technology.

Wine Couture Events

Coravin takes center stage at the 33rd edition of Benvenuto Brunello

Somelì–Coravin among the official sponsors of the 33rd edition of Benvenuto Brunello in Montalcino — the most important event for Brunello and for the international promotion of Italian wine.

F6S Profile

Somelì — Profile on F6S

Somelì's company profile on the international F6S platform, a network of startups and investors in the tourism sector.

Are you a journalist or blogger?

For press requests, interviews, high-resolution assets and management statements — write to press@someliwine.com or book a direct conversation.

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The technology

The heart of Somelì: an automated process based on Coravin technology that preserves the wine exactly as in the original bottle.

Sistema Coravin Vinitas per il frazionamento del vino in atmosfera inerte Coravin Vinitas® system — fractioning in an inert atmosphere
Introducing

The world standard for fractioning wine in an inert atmosphere. The technological heart of every Somelì tasting experience.

Automated Coravin process

An automated system based on Coravin technology: argon and nitrogen allow the wine to be poured from the bottle into the tasting experiences without ever being exposed to oxygen, preserving the organoleptic profile intact.

High-seal screw cap

Screw closure with OTR (Oxygen Transmission Rate) below 0.2%: an oxygen barrier that ensures the wine is preserved for over 12 months.

Premium food-grade glass

Every tasting experience is contained in high-quality, neutral and safe food-grade glass that protects the wine and elevates its presentation.

Travel-friendly 100 ml format

The 100 ml format is the only one compliant with carry-on liquid regulations: the only wine an international traveler can take along, anywhere.

Learn more about Coravin Vinitas

Want to see the technology in action?

Book a call: we'll walk you through the process in detail and how we can apply it to your wines.

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Corporate

The people, investors and recognitions that shape Somelì.

The team

Who we are

Filippo Verde
Filippo Verde
Business Development & Co-Founder

Leads Somelì's strategy, combining financial expertise with a passion for wine.

Sofia Gregorio
Sofia Gregorio
Marketing & Co-Founder

Background in fashion & luxury. Builds brand, communication and product, making wine accessible and contemporary.

Antonio Acunzo
Antonio Acunzo
Technology & Co-Founder

Engineer with technical and logistics expertise. Manages supply chain and technology, ensuring quality and efficiency.

Investors

Who backs us

CDP Venture Capital SGR
Zest
Awards & Partnerships

Recognitions and collaborations

ARGO

Traveltech Accelerator

Somelì was selected by ARGO, the traveltech accelerator of CDP Venture Capital's National Accelerators Network, promoted with the Ministry of Tourism and the contribution of Intesa Sanpaolo. A program dedicated to the most promising startups in tourism and hospitality, with a focus on food & wine and innovative travel experiences.

MTV

Movimento Turismo del Vino

Partnership with Movimento Turismo del Vino, Italy's leading wine-tourism association, to bring Somelì tasting experiences into wineries during major national events such as Cantine Aperte.

F6S

Top 100 Travel Startups

Somelì is recognized among the Top 100 Italian tourism startups on the international F6S platform, the global network of traveltech startups and investors.

Want to know more?

For investors, partners and strategic collaborations: let's talk directly.

FAQ

Frequently asked questions

Do I need to buy or install any equipment?

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No. Fractioning happens entirely in our lab. The winery sends us the bottles and we handle everything — from fractioning to packaging to return shipping.

How long does the wine last once fractioned?

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Over 12 months. Fractioning happens in an inert environment, with no oxygen exposure: aroma, structure and taste remain identical to a freshly opened bottle.

Can I customize labels and packaging?

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Yes, fully. Every tasting experience carries your winery's brand: label with logo and colors, bespoke packaging, and a dedicated digital tasting note.

How long does it take from bottle delivery to finished product?

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About 10–15 working days from receipt of the bottles.

Does it work with all types of wine?

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Yes, the process works with red, white, rosé and orange wines. The only requirement is that they are still wines — we don't currently work with sparkling wines.

How do I get started?

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Book an intro call — we'll review your needs and propose the best-fit solution. No commitment.