WE TURN YOUR WINES INTO 100 ML TASTING EXPERIENCES FOR COMMERCIAL SAMPLING AND DIRECT-TO-CONSUMER SALES TELL US ABOUT YOUR PROJECT ↓  
For wine shops, retail chains, e-commerce, hotels and travel retail

Retail projects. Special formats, large volumes.

Somelì 100 ml wine bottles are the format wine shops, chains and hotels use to sell a glass without opening a bottle: tasting boxes, holiday editions, in-room welcome amenities, minibars. High-volume production in our hub, wine intact for over 12 months, your brand on every piece.

100 ml wine bottles: try before you buy, on the shelf too

The first purchase of an unknown wine is retail's highest barrier. A 100 ml experience for a few euros lowers it: the customer tastes at home, comes back for the full bottle and has already read the winery's story on the digital note. For the wine shop it's rotation; for the chain it's an impulse product at the till; for e-commerce it's a vertical tasting that ships in a letterbox parcel.

Four formats that work

Tasting box

3, 6 or 7 themed experiences: one region, one winery, one vertical of vintages.

Seasonal editions

Advent calendars, Christmas boxes, Valentine's, summer: formats retail buyers ask for months in advance.

Hospitality

In-room welcome amenity, a glass in the minibar, self-service tasting in the suite, curated by the hotel's sommelier.

Travel retail

Under 100 ml it clears security: airports, stations, duty free, with the winery's or the destination's label.

Problem

Consumers won't spend €30–80 on a bottle they have never tried.

Solution

Tasting box e set tematici, un entry point premium per far provare prima di comprare.

Problem

Wine-shop shelves are saturated and single-bottle gifting has lost relevance.

Solution

Formati speciali su misura — advent calendar, edizioni festività, travel retail — che si distinguono.

Problem

Wine e-commerce suffers from high shipping costs and fragile glass.

Solution

Kit leggero e non fragile, gestito end-to-end dal concept alla logistica, su grandi volumi.

3-24
Tasting experiences per format, from entry-level sets to celebratory collections
100%
Packaging personalization: box, labels, cards
End-to-end
Concept, packaging and logistics handled by us, at scale

Let's build your retail line together

From concept to packaging to logistics: a thirty-minute call to figure out how to structure your collection.

How we build a retail line

  1. Concept and range. Together we define the selection, number of SKUs, shelf price and channel.
  2. Fractioning at volume. Our hub runs batches of any size with Coravin Vinitas® technology, with quality control on every batch.
  3. Packaging and compliance. Labels with mandatory information, excise handling, boxes and counter displays.
  4. Logistics and reorders. Delivery to your warehouse or distributor, with a dedicated contact for seasonal reorders.

The 100 ml format in hotels

In the hotels we work with, the 100 ml format replaces the opened bottle that ends up down the sink. In the room it becomes the welcome on arrival, in the minibar a full-price glass with no waste, in the suite a self-service tasting of three local wines with a QR tasting note. The wine stays intact for over 12 months, so the hotel manages stock like a dry good, with no cellar and no sommelier on shift.

Projects already on the shelf

  • Gérard Bertrand — advent calendar and special editions for the maison's e-commerce.
  • Bastianich — the 100 ml format for the sales network and retail.
  • Donatella Cinelli Colombini and Sesta di Sopra — regional tasting boxes for events and direct sales.

See all the projects →

Retail and hospitality FAQ

What is the minimum volume for a retail project?

It depends on the channel: small batches for wine-shop tests, high volumes for retail chains and travel retail.

Are 100 ml bottles compliant for sale?

Yes: food-grade glass, high-seal screw cap, label with all mandatory information (lot, ABV, allergens, volume, bottler) and excise handling.

Can one box hold wines from several wineries?

Yes, that's the typical format for regional boxes and wine-shop selections.

How long does a seasonal edition take?

Production starts 10–15 working days after we receive the bottles, plus packaging and printing lead times. For Christmas and advent calendars, start by September.

How long does wine last in a minibar?

Over 12 months from fractioning at controlled room temperature: stock is managed like a shelf product.

See also