How to ship wine samples abroad without losing the buyer along the way
Paperwork, excise, couriers, quantities and costs: how to ship wine samples abroad without losing the buyer, written by someone who does it weekly.
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How much wine samples really cost for export. The numbers wineries never add up.
Wine, packaging, courier, duties, VAT and time: the real cost of wine samples for export, calculated on 500 bottles a year, and where the margin goes.
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The glass is growing, the bottle is slowing: who holds and who falls behind
Diners are ordering more by the glass and fewer bottles. The restaurant holds its margin, while wineries and distributors sell less at the same price. What can change.
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The wine left in the cellar is the wine without a story
42.6 million hectolitres sitting in cellars as harvest begins. Today's trends reward story and innovation: how 100 ml sampling helps wine export.
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Wine in 2026: those who travel light will win
Bloomberg's wine trends for 2026 — mini formats, climate, no-low, new generations, wine tourism — read from the producer's side.
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Want to know how the 100 ml format works for your winery? Get in touch.