WE TURN YOUR WINES INTO 100 ML TASTING EXPERIENCES ✦ FOR COMMERCIAL SAMPLING AND DIRECT-TO-CONSUMER SALES ✦ TELL US ABOUT YOUR PROJECT ↓ ✦ 
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For wineries, wine shops and wine-tourism projects

Tasting kits. Take the tasting on the plane, anywhere in the world.

A Somelì wine tasting kit holds 3 to 7 tasting experiences of 100 ml each, the size of a full glass. The wine stays intact for over 12 months, travels in carry-on luggage and reaches your customer's home with your winery's label and a digital tasting note.

7
tasting experiences from one bottle
12+ months
of organoleptic integrity
100 ml
a full glass, allowed in cabin luggage

Where the cellar visit ends, the wine tasting kit begins

Visitors buy at the cellar door and then disappear. A wine tasting kit keeps you in their kitchen for months: three or seven glasses, the same selection they tasted with you, to reopen with friends or to give away. Each experience carries a QR code to the wine's online page, with vintage, grapes and a link to reorder full bottles.

Calculator

How much revenue are you leaving on the table?

Calculate the additional potential revenue from offering a 100 ml tasting kit to international tourists who don't buy bottles today because they travel carry-on only.

Carry-on tourists / year750
Tourists lost today due to luggage limits750
Kits sold / year150
Total tasting experiences distributed1.050
Estimated additional revenue / year
€ 6.750

Indicative estimate: 40–60% carry-on travelers and 20–30% conversion of the non-buyer segment. Actual numbers depend on product positioning, visit-experience quality and on-site upselling.

Problem

International visitors travelling with hand luggage only cannot take a bottle home, so the sale is lost at the end of the visit.

Solution

With our travel-friendly 100 ml format, the tasting becomes an experience to take home or give as a gift.

Problem

Today's consumers are mindful of quantity and don't want to open a whole bottle for a single glass.

Solution

We create bespoke 100 ml tasting experiences for the end customer — the flexibility to taste a great wine without opening a whole bottle.

Problem

Chi arriva in cantina in auto non può degustare liberamente — alla guida l'esperienza resta a metà.

Solution

Take the 100 ml tasting experiences home and enjoy them safely, in your own time.

~45%
of travelers fly without checked baggage. They can't take a bottle home — but they can take a 100 ml tasting kit. Estimate based on Go Group LLC data (TIME, 2022): 55% check at least one bag.
+25%
Estimated average uplift on wine-tourism revenue
100 ml
the cabin-legal format that the customer takes anywhere in the world
0
duties and shipping for the customer who carries the tasting kit in carry-on

How a Somelì tasting kit works
  1. Choose the wines. 3 to 7 labels, different vintages welcome. Still wines only: red, white, rosé, orange. No sparkling.
  2. Send us the bottles. We fraction them in our hub in Northern Italy with Coravin Vinitas® technology, in an inert atmosphere, with no oxygen contact.
  3. Label and box. Your logo on every 100 ml experience, a custom box, a digital or printed tasting note.
  4. Delivery. Finished product 10–15 working days after we receive the bottles, shipped to you or straight to your customers.

Who wine tasting kits are for
  • Wine tourism. Sold in the tasting room or shipped after the visit: the tasting continues at home and the customer reorders online.
  • Winery e-commerce. A low-ticket entry product that presents the whole range without shipping six bottles.
  • Remote tastings. Online masterclasses, wine clubs, courses: every participant gets the same kit and tastes the same wine at the same time.
  • Wine shops and gifting. Themed sets for holidays and seasons, with the winery's story inside the box.

Why 100 ml and not the usual mini bottles

100 ml is a restaurant pour and the liquid limit for cabin luggage. Somelì tasting experiences come in premium food-grade glass with a high-seal screw cap: the wine doesn't oxidise and stays true to a freshly opened bottle for over 12 months, which 2–5 cl vials and hand-filled mini bottles can't guarantee.

Read about Coravin Vinitas technology →

Frequently asked questions about tasting kits

How many experiences does a kit hold?

3 to 7.

Can I use my own packaging?

Yes. We start from your identity: label, box and tasting note follow your brand. If you already have tasting notes or materials, we start from those.

How long does the wine last in the kit?

Over 12 months from fractioning, stored cool and away from light.

Can I sell the kit online?

Yes: the 100 ml format travels with standard couriers and needs no full-bottle packaging. We also help with the online tasting page.

See also