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Holiday gifting
Gérard Bertrand × Somelì
Somelì developed for Gérard Bertrand a custom retail solution for the holiday season: an Advent Calendar with 24 tasting experiences in a fully personalized premium box.
The need
An international maison looking for a gifting format able to capture modern consumption trends — small formats, high quality, an experiential approach — and to showcase high-end wines across retail and e-commerce.
What we solved
- Aligned with contemporary wine-consumption trends
- Tasting journey and online winery presentation
- Strategic format for retail and travel retail
- Over 500 boxes sold in the first week
"For our e-commerce we developed an innovative solution that captures modern consumption trends: small formats, great quality and an experiential approach."Enguerrand Bazin, Responsable E-commerce, Gérard BertrandSee all partner wineries
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