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Trade sampling
Tenuta Massanova × Somelì
Somelì developed for Massanova a dedicated trade-sampling solution, fractioning the main references for new-vintage presentations and sales activity.
The need
A winery that needed to present its vintages to buyers and the sales network while cutting the cost of sample wine and the logistics overhead of full bottles.
What we solved
- Lower sampling costs versus full bottles
- Reduced logistics costs and duties on international shipments
- Travel-friendly format, easily carried in carry-on
- Remote tastings via call with international buyers
"We achieved a net saving of about 80% on the cost of wine used to present the vintage, simplifying the sales network's work."Reference Gruppo Bastianich · Sales ManagementSee all partner wineries
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